ADVERTISING OF FOOD SUPPLEMENTS OMEGAMARINE FORTE+ WAS MISLEADING

Competition Council (KT) found that UAB Natural Pharmaceuticals used misleading statements in the advertisement of OmegaMarine Forte+ and, thus, breached Article 5 part 1 of the Law on Advertising.

The advertisement offered to purchase food supplements OmegaMarine Forte+ free of charge, except for some additional expenses. Consumers had to pay 9,95 litas (2,88 euros) to cover not only the expenses held admissible under the Law on the Prohibition of Unfair Practices of Retailers of the Republic of Lithuania, but also some non-admissible expenses such as a fee for the high quality of services.

Having carried out a careful assessment of all the circumstances, the KT’s experts determined that the advertising by UAB Natural Pharmaceuticals was misleading. The company was fined 20 000 litas (5 792 euros) for the infringement of Article 5 part 1 of the Law on Advertising.