COMPETITION COUNCIL PRESENTS SEMINAR SERIES ON ADVERTISING

Competition Council (the Council) presents seminar series on advertising for business associations and other interested parties. The first seminar for the members of Lithuanian Marketing Association was held on October 23. The second seminar for the members of Lithuanian Association of Communication Agencies is to be held on October 30.

The objective of the seminars is to provide advertising practitioners with information on the Council’s activities and powers as well as to present the Guidelines on Assessment of Misleading and Unlawful Comparative Advertising and a brief note on advertising drafted by the Council.

The seminars cover Council’s practice and court cases, wording to be avoided in advertising and other relevant topics The seminars are prepared taking into consideration the Law on Advertising, Law on Prohibition of Unfair Business-to-Consumers Commercial Practices, Law on Competition as well as provisions of the European Union directives, practices of courts and other sources.

The Council believes that the aforementioned documents and seminars will be of great benefit to advertising practitioners and consumers: if created with reference to the aforesaid documents advertisements might be both attractive and truthful. “In a nutshell, for business – a set of clear game rules and for consumers – opportunity to receive more truthful and detailed information”, - says Šarūnas Keserauskas, the Chairperson of the Council.

In 2012 the Council sent 74 requests to amend an advertisement or terminate its dissemination, in the first half of this year – 69. The statistics proves that collaboration based on a dialogue and not on fines alone is the right choice: in 2011 the Council adopted 12 resolutions on dissemination of unlawful advertisement, whereas in 2012 – five, and in 2013 – six.

Communication Division