LABAS KONTRAKTAS ADVERTISEMENTS MISLEAD CONSUMERS

The Competition Council (KT) found that the advertising by UAB EUROCOM (EUROCOM) mislead consumers and could have affected their economic behaviour. The company disseminated advertisements of Labas kontraktas on websites (labas.lt and youtube.com) and TV channels (BTV, Info TV, LNK, NTV Mir, RTR Planeta, TV1, TV6 and TV8).

In the advertisements former clients of the telecommunications company TELE2 claimed to have saved 14-20 euros just by switching to a mobile plan Labas kontraktas offered by EUROCOM. However, EUROCOM failed to justify the aforementioned claim. The advertisements did not specify what services and expenses were subject to comparison either. The KT‘s experts also found that so-called clients of Labas kontraktas did not actually use the advertised mobile services provided by EUROCOM.

The KT took into account all the circumstances as well as the scope of the breach and fined EUROCOM 18 600 litas (5 387 euros) for misleading advertising.