MARKET INVESTIGATION ON RAW MILK AND DIARY PRODUCTS

Competition Council completed market investigation into the sector of raw milk and dairy products and put preliminary findings forward for public consideration. The Council‘s experts analysed all four levels of dairy industry – raw milk production, purchase, processing and distribution. The preliminary findings suggest that stronger negotiating power and bigger amount of milk produced may increase the effectiveness of milk producers. The most effective way of increasing sales is to cooperate or form producers’ organisations and, thus, ensure long-term agreements, build up immunity for market swings and boost export opportunities.